Determining the appropriate amount of data for classifying...

Journal of Interactive Marketing 2003 Vol. 17; Iss. 3

Determining the appropriate amount of data for classifying consumers for direct marketing purposes

Carrie M. Heilman, Frederick. Kaefer, Samuel D. Ramenofsky
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Volume:
17
Year:
2003
Language:
english
Pages:
24
DOI:
10.1002/dir.10057
File:
PDF, 227 KB
english, 2003
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