Customer participation in creating site brand loyalty

Journal of Interactive Marketing 2001 Vol. 15; Iss. 4

Customer participation in creating site brand loyalty

Jonna Holland, Stacey Menzel Baker
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Volume:
15
Year:
2001
Language:
english
Pages:
12
DOI:
10.1002/dir.1021
File:
PDF, 172 KB
english, 2001
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