Who are the multichannel shoppers and how do they perform?:...

Journal of Interactive Marketing 2005 Vol. 19; Iss. 2

Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior

V. Kumar, Rajkumar Venkatesan
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Volume:
19
Year:
2005
Language:
english
Pages:
19
DOI:
10.1002/dir.20034
File:
PDF, 243 KB
english, 2005
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