Mail survey response rates using a lottery prize giveaway...

Journal of Direct Marketing 1992 Vol. 6; Iss. 3

Mail survey response rates using a lottery prize giveaway incentive

P.V. Sundar Balakrishnan, Sudhir K. Chawla, Mary F. Smith, Brian P. Michalski
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Volume:
6
Year:
1992
Language:
english
Pages:
6
DOI:
10.1002/dir.4000060308
File:
PDF, 451 KB
english, 1992
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