The use of students as experimental subjects in marketing...

Journal of the Academy of Marketing Science 1978 / WIN-SPR Vol. 6; Iss. 1-2

The use of students as experimental subjects in marketing research

Donald E. Vinson, William J. Lundstrom
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Volume:
6
Language:
english
Pages:
12
DOI:
10.1007/bf02721827
Date:
January, 1978
File:
PDF, 478 KB
english, 1978
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