An RSM investigation of the profit potential of customer...

Journal of the Academy of Marketing Science 1982 / WIN-SPR Vol. 10; Iss. 1-2

An RSM investigation of the profit potential of customer service variables in physical distribution

John C. Rogers, Ernest B. Uhr, Ernest C. Houck
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Volume:
10
Language:
english
Pages:
19
DOI:
10.1007/bf02721907
Date:
January, 1982
File:
PDF, 764 KB
english, 1982
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