The effects of a monetary incentive and the ethnicity of...

Journal of the Academy of Marketing Science 1979 / WIN-SPR Vol. 7; Iss. 1-2

The effects of a monetary incentive and the ethnicity of the sponsor's signature on the rate and quality of response to A mail survey

Hershey H. Friedman, Andre J. San Augustine
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Volume:
7
Language:
english
Pages:
6
DOI:
10.1007/bf02721916
Date:
January, 1979
File:
PDF, 226 KB
english, 1979
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