Is all social exchange marketing?

Journal of the Academy of Marketing Science 1977 / FAL Vol. 5; Iss. 4

Is all social exchange marketing?

O. C. Ferrell, Mary Zey-Ferrell
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Volume:
5
Language:
english
Pages:
8
DOI:
10.1007/bf02722061
Date:
January, 1977
File:
PDF, 374 KB
english, 1977
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