The value of user image in quelling aberrant consumer...

Journal of the Academy of Marketing Science 1986 / SPR Vol. 14; Iss. 1

The value of user image in quelling aberrant consumer behavior

M. Jeffery Kallis, Kathleen A. Krentler, Dinoo J. Vanier
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Volume:
14
Language:
english
Pages:
7
DOI:
10.1007/bf02722110
Date:
January, 1986
File:
PDF, 622 KB
english, 1986
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