An evaluation of progress in the development of a...

Journal of the Academy of Marketing Science 1987 / FAL Vol. 15; Iss. 3

An evaluation of progress in the development of a definition of marketing

O. C. Ferrell, George H. Lucas
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Volume:
15
Language:
english
Pages:
12
DOI:
10.1007/bf02722167
Date:
January, 1987
File:
PDF, 1.20 MB
english, 1987
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