Peer group influences on children’s product preferences

Journal of the Academy of Marketing Science 1974 / SPR Vol. 2; Iss. 2

Peer group influences on children’s product preferences

Del I. Hawkins, Kenneth A. Coney
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Volume:
2
Language:
english
Pages:
10
DOI:
10.1007/bf02722335
Date:
January, 1974
File:
PDF, 405 KB
english, 1974
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