Forecasting the impact of a new product introduction

Journal of the Academy of Marketing Science 1974 / SPR Vol. 2; Iss. 2

Forecasting the impact of a new product introduction

James E. Reinmuth
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Volume:
2
Language:
english
Pages:
10
DOI:
10.1007/bf02722342
Date:
January, 1974
File:
PDF, 494 KB
english, 1974
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