On choosing the appropriate measure of association when...

Journal of the Academy of Marketing Science 1988 / SPR Vol. 16; Iss. 1

On choosing the appropriate measure of association when analyzing rating scale data

Emin Babakus, Carl E. Ferguson
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Volume:
16
Language:
english
Pages:
8
DOI:
10.1007/bf02723328
Date:
January, 1988
File:
PDF, 816 KB
english, 1988
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