The influence of type of advertisement, price, and source...

Journal of the Academy of Marketing Science 1992 / SUM Vol. 20; Iss. 3

The influence of type of advertisement, price, and source credibility on perceived quality

Jerry B. Gotlieb, Dan Sarel
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Volume:
20
Language:
english
Pages:
8
DOI:
10.1007/bf02723412
Date:
January, 1992
File:
PDF, 850 KB
english, 1992
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