Success-producer and failure-preventer marketing skills: A social learning theory interpretation
Daryl O. McKee, Jeffery S. Conant, P. Rajan Varadarajan, Michael P. MokwaVolume:
20
Language:
english
Pages:
10
DOI:
10.1007/bf02723472
Date:
January, 1992
File:
PDF, 1.03 MB
english, 1992