An empirical investigation of a general theory of marketing...

Journal of the Academy of Marketing Science 1990 / SPR Vol. 18; Iss. 2

An empirical investigation of a general theory of marketing ethics

Michael A. Mayo, Lawrence J. Marks
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Volume:
18
Language:
english
Pages:
9
DOI:
10.1007/bf02726432
Date:
January, 1990
File:
PDF, 825 KB
english, 1990
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