An application of the elaboration likelihood model

Journal of the Academy of Marketing Science 1990 / SUM Vol. 18; Iss. 3

An application of the elaboration likelihood model

Jerry B. Gotlieb, John E. Swan
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Volume:
18
Language:
english
Pages:
8
DOI:
10.1007/bf02726473
Date:
January, 1990
File:
PDF, 869 KB
english, 1990
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