Distinguishing market segments to assess price...

Journal of the Academy of Marketing Science 1989 / FAL Vol. 17; Iss. 4

Distinguishing market segments to assess price responsiveness

O. C. Ferrell, George H. Lucas, Alan J. Bush
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Volume:
17
Language:
english
Pages:
7
DOI:
10.1007/bf02726643
Date:
January, 1989
File:
PDF, 745 KB
english, 1989
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