Marketing theory: A current status report

Journal of the Academy of Marketing Science 1974 / 09 Vol. 2; Iss. 4

Marketing theory: A current status report

John K. Ryans, Willem Van't Spijker, J. Lawrence Bergin
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Volume:
2
Language:
english
Pages:
9
DOI:
10.1007/bf02729455
Date:
September, 1974
File:
PDF, 384 KB
english, 1974
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