Theory in consumer behavior: A status report

Journal of the Academy of Marketing Science 1975 / 03 Vol. 3; Iss. 2

Theory in consumer behavior: A status report

Richard T. Hise, John K. Ryans, Willem Van't Spijker
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Volume:
3
Language:
english
Pages:
10
DOI:
10.1007/bf02729529
Date:
March, 1975
File:
PDF, 378 KB
english, 1975
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