The impact of services versus goods on consumers’...

Journal of the Academy of Marketing Science 1990 / WIN Vol. 18; Iss. 1

The impact of services versus goods on consumers’ assessment of perceived risk and variability

Keith B. Murray, John L. Schlacter
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Volume:
18
Language:
english
Pages:
15
DOI:
10.1007/bf02729762
Date:
January, 1990
File:
PDF, 1.51 MB
english, 1990
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