A note on the effectiveness of written versus aural...

A note on the effectiveness of written versus aural two-sided messages in attitude change

J. B. Wilkinson, Charles Alford, J. Barry Mason
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Volume:
4
Language:
english
Pages:
9
DOI:
10.1007/bf02729838
Date:
January, 1976
File:
PDF, 390 KB
english, 1976
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