Book reviews

Journal of the Academy of Marketing Science 1981 / FAL Vol. 9; Iss. 4

Book reviews

Gary M. Mullet, Myron Gable, Michael A. McGinnis, B. Zeki Gidengil, John M. Browning, Richard Vézina, Carlos Moore, Naresh K. Malhotra, Leon Winer, Raymond L. Horton
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Volume:
9
Language:
english
Pages:
10
DOI:
10.1007/bf02729887
Date:
January, 1981
File:
PDF, 521 KB
english, 1981
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