Consideration of context differences in product evaluation...

Journal of the Academy of Marketing Science 1975 / WIN Vol. 3; Iss. 1

Consideration of context differences in product evaluation and market segmentation

Thomas P. Hustad, Charles S. Mayer, Thomas W. Whipple
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Volume:
3
Language:
english
Pages:
14
DOI:
10.1007/bf02729956
Date:
January, 1975
File:
PDF, 514 KB
english, 1975
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