Focus group research dynamics and reporting: An examination...

Journal of the Academy of Marketing Science 1993 / SPR Vol. 21; Iss. 2

Focus group research dynamics and reporting: An examination of research objectives and moderator influences

William J. McDonald
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Volume:
21
Language:
english
Pages:
8
DOI:
10.1007/bf02894427
Date:
January, 1993
File:
PDF, 761 KB
english, 1993
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