Stellenwert und Perspektiven des Marketing — Empirische...

Marketing Review St. Gallen 2007 / 02 Vol. 24; Iss. 1

Stellenwert und Perspektiven des Marketing — Empirische Befunde aus Sicht von Wissenschaft und Praxis

Heribert Meffert
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Volume:
24
Language:
german
Pages:
6
DOI:
10.1007/bf03249135
Date:
February, 2007
File:
PDF, 299 KB
german, 2007
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