Exploring the disseminating behaviors of eWOM marketing:...

Electronic Commerce Research 2012 / 05 Vol. 12; Iss. 2

Exploring the disseminating behaviors of eWOM marketing: persuasion in online video

Jung-Kuei Hsieh, Yi-Ching Hsieh, Yu-Chien Tang
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Volume:
12
Language:
english
Pages:
24
DOI:
10.1007/s10660-012-9091-y
Date:
May, 2012
File:
PDF, 727 KB
english, 2012
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