Make me special: Gender differences in consumers’ responses...

Marketing Letters 2012 / 09 Vol. 23; Iss. 3

Make me special: Gender differences in consumers’ responses to loyalty programs

Valentyna Melnyk, Stijn M. J. van Osselaer
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Volume:
23
Language:
english
Pages:
15
DOI:
10.1007/s11002-011-9160-3
Date:
September, 2012
File:
PDF, 192 KB
english, 2012
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