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The effect of a no-pain, no-gain lay theory on product efficacy perceptions
Thomas Kramer, Caglar Irmak, Lauren G. Block, Veronika IlyukVolume:
23
Language:
english
Pages:
13
DOI:
10.1007/s11002-012-9165-6
Date:
September, 2012
File:
PDF, 174 KB
english, 2012