To divide or not to divide? The impact of partitioned...

Marketing Letters 2012 / 09 Vol. 23; Iss. 3

To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price

Franziska Völckner, Alexander Rühle, Martin Spann
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Volume:
23
Language:
english
Pages:
12
DOI:
10.1007/s11002-012-9174-5
Date:
September, 2012
File:
PDF, 171 KB
english, 2012
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