The role of lean launch execution and launch timing on new product performance
Calantone, Roger J., Benedetto, C. AnthonyVolume:
40
Language:
english
Pages:
13
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-011-0258-1
Date:
July, 2012
File:
PDF, 466 KB
english, 2012