Strategic marketing fit in manufacturer-retailer...

Strategic marketing fit in manufacturer-retailer relationships: Price leaders versus merchandise differentiators

Gerald E. Smith, Meera P Venkatraman, Lawrence H. Wortzel
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Volume:
71
Year:
1995
Language:
english
Pages:
19
DOI:
10.1016/0022-4359(95)90027-6
File:
PDF, 1.54 MB
english, 1995
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