Effect of Internet Book Reviews on Purchase Intention: A...

The Journal of Academic Librarianship 2005 Vol. 31; Iss. 5

Effect of Internet Book Reviews on Purchase Intention: A Focus Group Study

Tom M.Y. Lin, Pin Luarn, Yun Kuei Huang
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Volume:
31
Year:
2005
Language:
english
Pages:
8
DOI:
10.1016/j.acalib.2005.05.008
File:
PDF, 131 KB
english, 2005
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