Predicting and explaining patronage behavior toward web and traditional stores using neural networks: a comparative analysis with logistic regression
Wei-yu Kevin Chiang, Dongsong Zhang, Lina ZhouVolume:
41
Year:
2006
Language:
english
Pages:
18
DOI:
10.1016/j.dss.2004.08.016
File:
PDF, 711 KB
english, 2006