Mining churning behaviors and developing retention strategies based on a partial least squares (PLS) model
Hyeseon Lee, Yeonhee Lee, Hyunbo Cho, Kwanyoung Im, Yong Seog KimVolume:
52
Year:
2011
Language:
english
Pages:
10
DOI:
10.1016/j.dss.2011.07.005
File:
PDF, 689 KB
english, 2011