Online advertising by the comparison challenge approach

Electronic Commerce Research and Applications 2006 Vol. 5; Iss. 4

Online advertising by the comparison challenge approach

Jae Won Lee, Jae Kyu Lee
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Volume:
5
Year:
2006
Language:
english
Pages:
13
DOI:
10.1016/j.elerap.2006.05.002
File:
PDF, 1.05 MB
english, 2006
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