Brand marketing for creating brand value based on a MCDM...

Expert Systems with Applications 2012 Vol. 39; Iss. 5

Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods

Yung-Lan Wang, Gwo-Hshiung Tzeng
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
39
Year:
2012
Language:
english
Pages:
16
DOI:
10.1016/j.eswa.2011.11.057
File:
PDF, 1.86 MB
english, 2012
Conversion to is in progress
Conversion to is failed