Modeling partial customer churn: On the value of first product-category purchase sequences
V.L. Miguéis, Dirk Van den Poel, A.S. Camanho, João Falcão e CunhaVolume:
39
Year:
2012
Language:
english
Pages:
1
DOI:
10.1016/j.eswa.2012.03.073
File:
PDF, 240 KB
english, 2012