The Differential Effects of Online Word-of-Mouth and Critics' Reviews on Pre-release Movie Evaluation
Anindita Chakravarty, Yong Liu, Tridib MazumdarVolume:
24
Year:
2010
Language:
english
Pages:
13
DOI:
10.1016/j.intmar.2010.04.001
File:
PDF, 457 KB
english, 2010