The Effectiveness of Telescopic Ads Delivered Via...

The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses

Verolien Cauberghe, Patrick De Pelsmacker
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Volume:
24
Year:
2010
Language:
english
Pages:
12
DOI:
10.1016/j.intmar.2010.07.003
File:
PDF, 595 KB
english, 2010
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