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Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time
Maria Sääksjärvi, Saeed SamieeVolume:
25
Year:
2011
Language:
english
Pages:
9
DOI:
10.1016/j.intmar.2011.04.002
File:
PDF, 237 KB
english, 2011