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Optimal Resource Allocation with Time-varying Marketing Effectiveness, Margins and Costs
Kalyan Raman, Murali K. Mantrala, Shrihari Sridhar, Yihui (Elina) TangVolume:
26
Year:
2012
Language:
english
Pages:
10
DOI:
10.1016/j.intmar.2011.05.001
File:
PDF, 284 KB
english, 2012