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Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria
Chia-Ling ‘Eunice’ Liu, Rudolf R. Sinkovics, Noemi Pezderka, Parissa HaghirianVolume:
26
Year:
2012
Language:
english
Pages:
12
DOI:
10.1016/j.intmar.2011.07.002
File:
PDF, 361 KB
english, 2012