Is Online Word of Mouth Higher for New Models or Redesigns?...

Is Online Word of Mouth Higher for New Models or Redesigns? An Investigation of the Automobile Industry

Jie Feng, Purushottam Papatla
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Volume:
26
Year:
2012
Language:
english
Pages:
10
DOI:
10.1016/j.intmar.2012.01.001
File:
PDF, 267 KB
english, 2012
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