Forecasting new product trial in a controlled test market...

Journal of Forecasting 2003 Vol. 22; Iss. 5

Forecasting new product trial in a controlled test market environment

Peter S. Fader, Bruce G. S. Hardie, Robert Zeithammer
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Volume:
22
Year:
2003
Language:
english
Pages:
20
DOI:
10.1002/for.869
File:
PDF, 264 KB
english, 2003
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