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Risky discounts: Do people prefer them on a per-item or per-purchase basis and why?
Bernadette Kamleitner, David R. Mandel, Mandeep K. DhamiVolume:
32
Year:
2011
Language:
english
Pages:
11
DOI:
10.1016/j.joep.2011.07.009
File:
PDF, 257 KB
english, 2011