Scale modification: alternative approaches and their...

Journal of Retailing 2004 Vol. 80; Iss. 1

Scale modification: alternative approaches and their consequences

Adam Finn, Ujwal Kayande
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Volume:
80
Year:
2004
Language:
english
Pages:
16
DOI:
10.1016/j.jretai.2004.01.003
File:
PDF, 145 KB
english, 2004
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