How category characteristics affect the number of store...

How category characteristics affect the number of store brands offered by the retailer: a model and empirical analysis

Serdar Sayman, Jagmohan S. Raju
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Volume:
80
Year:
2004
Language:
english
Pages:
9
DOI:
10.1016/j.jretai.2004.10.004
File:
PDF, 128 KB
english, 2004
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