Understanding retail branding: conceptual insights and...

Understanding retail branding: conceptual insights and research priorities

Kusum L. Ailawadi, Kevin Lane Keller
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Volume:
80
Year:
2004
Language:
english
Pages:
12
DOI:
10.1016/j.jretai.2004.10.008
File:
PDF, 134 KB
english, 2004
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