Consumer responses to characteristics of price-matching guarantees: The moderating role of price consciousness
Monika Kukar-Kinney, Rockney G. Walters, Scott B. MacKenzieVolume:
83
Year:
2007
Language:
english
Pages:
11
DOI:
10.1016/j.jretai.2006.01.001
File:
PDF, 371 KB
english, 2007